About the Book
“The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution’s constituents. Through her interviews, secondary research, and fieldwork, Margot A. Wallace clarifies the expanded experiences that make a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding.”
Bill Shanahan, Savannah College of Art and Design
“In today’s marketplace, where museums are competing for entertainment dollars, it is essential that we understand the principles of branding and incorporate them into all that we do. Wallace’s book provides a blueprint for branding success. It is a must-read for all museum staff, from board members to frontline customer service personnel.”
Jill MacKenzie, Hagley Museum and Library
“In America, there are no small museums. This book does an estimable job of showing how even small museums marshal big branding ideas. Whether one represents a museum as a staff member, an administrator, a board member, or a supporter, everyone is part of the brand and can benefit from the examples in Museum Branding.”
Dr. Freda Nicholson, Former Board Chairman, AAM, Former Acting Director, North Carolina Museum of History.
