Museum Branding
How to create and maintain image, loyalty and support
A museum with a brand has more than a good name—it has an image, mission and personality.
Museum branding goes beyond the logo and marketing materials to every touchpoint of the museum, every point where the museum interacts with its many constituents. Museum Branding describes how these touchpoints – everything from the collection itself to exhibitions, membership, the board, museum store, education department and volunteers – can contribute to the museum’s identity, its brand and, ultimately, its success. Museum professionals, museum studies programs, and museum board members will discover the breadth and power of branding, and how they can use it. Branding converts visitors to ambassadors, members to donors, and everyone to loyal supporters.